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February 28, 2008

Contact: Mark Oldfield
             Ed Wilson


SACRAMENTO -- The California Department of Conservation today announced that celebrity environmentalist Ed Begley, Jr. will serve as spokesman for its bottle and can recycling efforts.

“Ed Begley, Jr. is an excellent role model for eco-friendly living and we couldn’t be more pleased about our partnership,” DOC Director Bridgett Luther said. “Our main goal is to get Californians to start taking action in the fight to conserve our resources. Ed is a spokesman that accurately reflects the ideals and beliefs of our organization.”

As spokesman, the star of Home & Garden Television’s “Living With Ed” will make guest appearances at various recycling-related events around the state. In particular, Begley will speak to local audiences and media about the importance of recycling beverage containers to save energy and reduce waste.

Begley will make his first appearance for the campaign during the “California Can Crush,” a bottle and can drive scheduled to take place March 8 at John Muir Elementary School in San Francisco. Students will bring their bottles and cans to the school to raise California Redemption Value (CRV) for school programs.  Students will also have the opportunity to participate in an activity with Begley to crush aluminum cans and place them in the recycling bin.

The DOC administers beverage container recycling in the state and encourages Californians to recycle, reduce and reuse.  Ed Begley, Jr. is thrilled to help with that effort.

 “I am excited about representing the Department of Conservation and beverage container recycling in California,” Begley said.  “I began my own personal recycling endeavors in 1970, when it was difficult and almost unheard of to recycle.  Thanks in great
part to the work of the DOC, beverage container recycling has become a widely accepted practice that is convenient for everyone. I am honored to be a spokesperson for this organization, and hope I can help encourage others to recycle their beverage containers.”

“By having a figure as visible and well respected as Ed promoting bottle and can recycling, we hope to reach a broader audience and make a greater impact,” Luther said. “Ed has made wonderful advancements as far as leading Hollywood into a more eco-friendly lifestyle. We believe he can do the same for all Californians.”

Begley currently stars in “Living With Ed,” a series that examines the day-to-day reality of “living green.” His career in the entertainment industry spans the past three decades, and includes memorable roles on cult television shows such as “St. Elsewhere” and “Arrested Development.”

Begley is perhaps best known, however, for his extensive work in the environmental arena. He has served as chairman of the Environmental Media Association and the Santa Monica Mountains Conservancy.  Currently, he serves on the board at the Thoreau Institute, the Earth Communications Office, Tree People and Friends of the Earth. Known as one of the “greenest” members of the entertainment community, Begley has been known to show up to Hollywood events on his bicycle.

All aspects of the state’s beverage container recycling program are paid for with unclaimed refunds of California Redemption Value beverage containers, at no cost to the state's general fund. CRV is five cents on containers less than 24 ounces, 10 cents on containers 24 ounces or larger. To find nearby recycling centers, consumers can visit and enter their zip code, or call the DOC’s toll-free hotline, 1-800-RECYCLE.   

Most beverages packaged in glass, aluminum and plastic, such as soft drinks, water, beer, sports drinks, juices and coffee and tea drinks, are included in the CRV program.  Notable exceptions are milk, wine and distilled spirits.
In addition to promoting beverage container recycling, DOC maps and studies earthquakes and other geologic phenomena; classifies areas containing mineral deposits; ensures reclamation of land used for mining; regulates oil, gas and geothermal wells; and administers agricultural and open-space land conservation programs.