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NR 2005-02
February 1, 2005

Contact: Ed Wilson
Mark Oldfield
Don Drysdale
(916) 323-1886

SUPER BOWL WEEKEND A GOOD TIME TO TACKLE RECYCLING
It’s Always a Good Play to Give Bottles and Cans a Second Chance

Sacramento, CA – Here’s a pre-game Super Bowl stat worth considering: the millions of bottles and cans recycled by California’s football fans over the weekend will be worth enough cash to sign a first-round draft pick to a multi-million dollar contract.

Unfortunately, so will the beverage containers that end up in the trashcan.

The biggest football game of the year is Sunday, and while the New England Patriots and Philadelphia Eagles rush for yardage in Jacksonville, Fla., fans all over the country will be rushing for huge numbers of refreshments. California’s Resources Agency Secretary, Mike Chrisman, says Californians should remember to pass their empty bottles and cans to the nearest open recycling bin.

“Super Bowl weekend is a great time to remember that recycling is a big win for the environment,” said Chrisman. “At California’s bars and restaurants, and in millions of homes, people will be enjoying their favorite beverages as they watch the action on the field. Those bottles and cans deserve a chance to get back in the game, so let’s all make a commitment to recycle.”

Nationally, the estimated 650 million beverage containers sold over the Super Bowl weekend would nearly fill Jacksonville’s Alltel Stadium.

The California Department of Conservation estimates that in California alone more than 30 million containers of beer, soda, water and other refreshments will be thrown away instead of redeemed for cash and recycled during Super Bowl weekend.

“Californians save energy, natural resources and landfill space when they recycle,” Chrisman said. “And if they take their California Refund Value bottles and cans to a recycling center, they can redeem them for cash.”

In California, 30 million containers represent approximately $1.2 million in California Refund Value. To put that in perspective, there will be enough CRV thrown in the trash to buy about 6,000 big-screen televisions.

In addition to cash, these trashed beverage containers represent a substantial loss in resources. For example, if recycled, there would be enough clear plastic bottles – about 11 million -- to make 780,000 Patriots and Eagles t-shirts, 173,000 team sweaters or enough carpeting to cover 52 playing fields. Each aluminum can recycled saves enough energy to run a television for nearly three hours, roughly the time it takes to watch the Super Bowl. And glass can be recycled over and over again into new glass, saving energy each time.

Secretary Chrisman added that recycling bottles and cans this weekend is easy, “if consumers just have a good game plan.” For example, he said anyone expecting guests for the game could simply set out a clearly marked box or bag for bottles and cans and put it near the trashcan. Got kids? “Put them in charge of the recycling bins and let them keep the cash they get at the recycling center.”

Consumers can find their nearest recycling center by calling 1-800-RECYCLE or visiting www.bottlesandcans.com and using the recycling center locater by zip code.

In addition to promoting beverage container recycling, the Department of Conservation maps and studies earthquakes and other geologic phenomena, classifies areas containing mineral deposits; ensures reclamation of land used for mining; regulates oil, gas and geothermal wells; and administers agricultural and open-space land conservation programs.

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